Academy of Digital Industries: Cultural Campaign & Film
Role:Senior Content Manager · Editorial & Campaign Direction
Senior content leadership across a comprehensive brand refresh and flagship campaign film positioning digital education as tangible career empowerment.
The Challenge: Moving beyond academic claims in digital education
As digital bootcamps and online academies proliferated in Georgia, courses began sounding identical. Most relied on superficial promises of fast money or generic technical jargon.
The Academy of Digital Industries needed a mature, culturally grounded voice that positioned digital literacy—from UX design to front-end development—as genuine personal and professional autonomy.
My Role & Film Direction
As Senior Content Manager, I led editorial direction across the brand refresh, authored the script for the flagship campaign film, and directed video production in close partnership with Levan Kvaratskhelia.
I supervised all supporting campaign copy, visual messaging, and course enrollment communications.
Project Collaboration & Credits
Cinematic Narrative & Brand Architecture
The campaign focused on real human transitions: the curiosity, late-night doubts, and breakthroughs of people learning modern digital crafts.
Flagship Campaign Film
Penned an evocative script exploring modern self-reinvention, directed alongside Levan Kvaratskhelia to create a polished cinematic portrait of learning.
12 Course Campaign Frames
Developed individual visual and editorial identities for UX/UI design, data analysis, digital marketing, and web development programs.
Student Storytelling Framework
Instituted an authentic editorial interview series documenting real student projects rather than scripted testimonials.
Visual Showcase & Media Archive (13)
Put Down / Fold (ჩაწიე)
On-image copy: 'ჩაწიე' (Fold your finger / Put a finger down). Slide 1 of the viral 'Never Have I Ever / Put a Finger Down If...' challenge ('ჩაწიე თითი თუ...') adapted to student career dilemmas.
Finger (თითი)
On-image copy: 'თითი' (Finger). Slide 2 continuing the 'Put a finger down if...' interactive carousel narrative.
If / When (თუ)
On-image copy: 'თუ' (If). Slide 3 prompting students about their ambitions to switch into high-paying digital professions.
... (Take the Leap)
On-image copy: '...' (Ellipsis suspense). Final slide revealing the challenge resolution: enrol in Digital Industry Academy to master real-world tech skills.
Study With a Friend - Both Receive 20% Off
On-image copy: "ისწავლე მეგობართან ერთად - მიიღეთ -20% ფასდაკლება ორივემ" ("Study together with a friend - both get 20% off"). Fun pop-culture creative featuring behind-the-scenes Avengers cast friendship.
Study With a Friend - Both Receive 20% Off
On-image copy: "ისწავლე მეგობართან ერთად - მიიღეთ -20% ფასდაკლება ორივემ" ("Study together with a friend - both get 20% off"). Nostalgic 'Friends' (Chandler & Ross) visual driving course recommendations.
What Profession Should I Learn If...?
Search query: "რა პროფესია ვისწავლო თუ..." Suggestions: "...თუ კრეატიული ვარ" (if I'm creative), "...თუ წერა მიყვარს" (if I love writing), "...თუ მარკეტინგი მაინტერესებს" (if I'm into marketing), "...თუ პროგრამირება მინდა" (if I want to code).
What Are the Benefits of Digital Industry Academy?
Mock Google SERP highlighting key student advantages: Online/Offline study, 3 flexible payment plans, employment placement with partner companies, international certificate, and scholarship funding access.
Where Should I Learn Future Professions?
Search query: "სად ვისწავლო..." ("Where should I study...") Autocomplete options: 'Professions of the future', 'a new profession', 'web development', and 'graphic design' - directing applicants to academy courses.
Most In-Demand Profession Today: Web Development
Search query: "ყველაზე მოთხოვნადი პროფესია დღეს" ("Most in-demand profession today"). Cards: 'What is Web Programming?' and 'How to Build a Website? Free Web Programming Masterclass'.
What Is Digital Marketing? (RUNNING!!!)
Graphic copy: "რა არის ციფრული მარკეტინგი" ("What is Digital Marketing?"). Core pillars: 'Manage digital channels' and 'Plan advertising campaigns' - alongside live Meta Ads Manager dashboard.
Motion & Video Archive (1)
Impact on Cultural Authority & Inquiries
The campaign elevated the academy's reputation as Georgia's premier creative-tech institution, driving notable organic engagement and strong enrollment cycles.
Note on factual fidelity: Film and 12 campaign frames are verified in the archive; enrollment decisions reflect course quality and faculty reputation alongside campaign impact.