Kia Georgia: Automotive Performance & Mobile Instant Storytelling
Role:Lead Copywriter & Content Team Manager · Automotive Product Messaging
Turning vehicle specifications into driver-centric desire through multi-frame social storytelling and vertical mobile instant experiences.
The Challenge: Turning spec sheets into test-drive excitement
Automotive social content easily falls into repetitive showroom photography and dry horsepower numbers. Kia was rolling out an aggressive new design language and needed digital storytelling that captured this modern attitude.
The goal was engaging prospective drivers on mobile feeds and translating mechanical features into real-world driving confidence.
My Role & Agency Creative Leadership
As Content Team Manager and Lead Copywriter at Socialsharks, I directed campaign messaging, authored all headline copy, and oversaw creative execution with Art Director Mishiko Saakashvili and Motion Designer Nikoloz Kapanadze.
Account Director Nino Chubinidze managed client relations and strategic scheduling.
Project Collaboration & Credits
Mobile-First Automotive Craft
We engineered dynamic social assets and vertical mobile formats optimized for fast-scrolling feeds.
6 Dynamic Social Frames
Sharp, punchy typographic layouts highlighting design lines, safety technology, and turbocharged acceleration.
Vertical Mobile Instant Experience Film
An immersive full-screen vertical video giving viewers a tactile sense of the interior cockpit and road handling.
Test-Drive Call-to-Action Strategy
Direct, low-friction prompts inviting followers to experience the vehicles firsthand at regional dealerships.
Visual Showcase & Media Archive (7)
Kia Sportage GT-Line · Drive the Power of Progress
The colour of the Kia Sportage GT-Line is inspired by nature's lush green, while its sculpted design echoes contemporary architectural forms. Engineered for drivers who demand forward-thinking aesthetics and refined capability.
Kia K5 · Movement That Inspires
With standout design and advanced technologies, the Kia K5 promises an exceptional driving experience. Dual panoramic digital displays, wireless smartphone charging, intelligent virtual assistant, and a state-of-the-art infotainment suite.
Kia Sportage · Create Unforgettable Memories
Celebrate Valentine's Day with the Kia Sportage. A car whose unique design, refined cabin, and modern technologies make it the perfect companion. Create unforgettable memories together with Kia.
Kia Sportage · Now Available in Tbilisi
The all-new Kia Sportage is now available in our showroom. Visit the showroom, book an exclusive test drive, and drive away in your new Kia Sportage today. Limited launch stock available.
Kia Sportage GT-Line · European Manufacture
Experience the all-new Kia Sportage waiting for you in our showroom. Book a test drive and drive home your car today. European-manufactured Kia Sportage GT-Line: precision-crafted with uncompromising active safety systems and luxury comfort.
Motion & Video Archive (1)
High-Engagement Social Performance
The campaign delivered top-quartile social interaction rates across automotive social media benchmarks in Georgia.
Note on factual fidelity: Work verified through 6 frames and mobile film; showroom visits and vehicle sales were closed at dealerships.