Jacobs Georgia: Daily Rituals & Interactive Participation
Role:Content Team Head · Concept Development & Execution Oversight
Two distinct brand campaigns for Jacobs Coffee, combining seasonal holiday animation with interactive social participation around morning coffee rituals.
The Challenge: Making daily coffee rituals feel fresh and participatory
Coffee is one of the most routine consumer purchases in the world. Jacobs Georgia needed social storytelling that stayed far away from clichéd steaming cups and stock kitchen scenes.
The objective was celebrating coffee as a personal morning ritual and creating interactive mechanics that encouraged genuine social participation.
My Role & Creative Team Oversight
As Content Team Head at Socialsharks, I originated the core concepts, wrote all campaign copy, and led execution with Designer Elene Mamukashvili and Animator Irakli Bibilashvili.
I guided visual style, interactive mechanics, and editorial pacing across both campaigns.
Project Collaboration & Credits
Dual-Campaign Architecture & Interactive Mechanics
We developed two separate campaign activations: one celebratory and one playful and participatory.
Seasonal New Year Animation
A charming animated story capturing the festive aroma of coffee filling a home on New Year's morning, animated by Irakli Bibilashvili.
9 Thematic Campaign Visuals
Playful, stylized social frames exploring diverse morning routines, designed by Elene Mamukashvili.
Interactive Participatory Filter Concept
A lighthearted social activation prompting followers to discover their morning coffee persona, driving high user engagement.
Visual Showcase & Media Archive (10)
Jacobs Coffee · Street Cart Aroma Trail
Graphic text: 'ყავა' (Coffee). Narrative holiday illustration featuring the iconic Jacobs street coffee cart warming up winter shoppers with steaming cups of freshly brewed coffee.
Keep the Festive Mood Alive With Jacobs
Graphic text: "შეინარჩუნე სადღესასწაულო განწყობა იაკობსთან ერთად" ("Maintain the festive holiday mood together with Jacobs"). Christmas tree morning ritual celebrating the rich aroma of Jacobs.
The Aroma That Turns You Into Your Best Self
Graphic sticker copy: "არომატია რომელიც შენი თავის საუკეთესო ვერსიად გაქცევს" ("The aroma that transforms you into the best version of yourself"). Creative split-portrait highlighting coffee's mood-boosting power.
Recharge Your Battery · Morning Fitness Routine
Social campaign visual illustrating low energy transformed by Jacobs takeaway coffee after morning exercise in the park.
Focus & Productivity With Jacobs Coffee
Creative workplace scene showcasing the transition from afternoon slump to sharp creative focus over a steaming mug of Jacobs.
Connecting Moments Over Coffee
Visual celebrating shared friendships and warm urban street conversations sparked by Jacobs coffee.
Morning Inspiration for Modern Creators
Urban lifestyle portrait connecting young creative professionals with Jacobs morning ritual.
Jacobs Wishes You a Merry Christmas
Graphic text: "იაკობსი გილოცავთ შობას" ("Jacobs wishes you a Merry Christmas"). Holiday greeting card visual depicting a glowing star rising from the aromatic steam of a classic green Jacobs cup.
Motion & Video Archive (1)
Community Engagement & Brand Warmth
The dual campaigns generated high organic comment volumes, community shares, and strong emotional connection with the Jacobs brand.
Note on factual fidelity: Focus was digital engagement and brand recall; FMCG retail sales were managed through distribution channels.