Kutaisi International Airport: Destination Collage System
Role:Content Team Manager · Editorial System, Quality Control & Timelines
A scalable destination storytelling and collage visual system introducing European flight routes through cultural curiosity rather than airline stock photos.
The Challenge: Turning routine flight announcements into travel appetite
Kutaisi International Airport is Georgia's low-cost gateway connecting travelers to European destinations. Traditional airport social posts often resemble dry departure boards or generic airplane wing photos.
The airport needed an ongoing editorial and visual system to announce new routes and sustain interest in existing ones by evoking the sensory essence of European cities.
My Role & System Leadership
As Content Team Manager at Socialsharks, I established the three-touchpoint storytelling rubric, wrote editorial copy, and directed visual execution alongside Illustrator Ana Gventsadze and Motion Designer Lika Daushvili.
I oversaw quality control and managed release timelines across multiple airline destination launches.
Project Collaboration & Credits
A Scalable Three-Touchpoint Destination Framework
We created a repeatable template that allowed the marketing team to introduce any new city across three distinct dimensions.
Pillar 1: Cultural Landmarks & Streets
Collages weaving iconic architecture, transit tickets, and local maps into layered visual tapestries.
Pillar 2: Culinary & Sensory Traditions
Highlighting street food, local markets, and culinary habits that make each city memorable.
Pillar 3: Practical Route & Travel Details
Clear flight schedules, seasonal packing advice, and practical low-cost travel tips.
Animated Brand Motion Piece
A kinetic video by Lika Daushvili tying together the collage aesthetic for airport terminal screens and social feeds.
Visual Showcase & Media Archive (12)
Berlin · Wings of Desire Cinematic Tribute
🇩🇪 Berlin is home to countless iconic sights that shape the city's unique atmosphere and draw travelers worldwide. 🎡 A city where culture, underground art, and history meet. Tell us your favourite Berlin film in the comments! #FlyFromKutaisi
Memmingen & Munich · Swabian Maultaschen Dumplings
🇩🇪 Authentic German cuisine is celebrated for hearty specialties, with Swabian Maultaschen taking centre stage. 🥟 Tender pasta pockets stuffed with seasoned minced meat, spinach, and herbs. Fly directly from Kutaisi to Memmingen! #FlyFromKutaisi
Barcelona & Madrid · Chilled Andalusian Gazpacho
🇪🇸 Spain offers an irresistible fusion of sunny Mediterranean lifestyle, passionate culture, and celebrated culinary artistry. 🍅 Refresh with chilled, zesty Andalusian Gazpacho prepared with sun-ripened tomatoes and olive oil. Fly directly from Kutaisi! #FlyFromKutaisi
Milan & Rome · Artisan Pasta & Polpette
🇮🇹 Italy is the world's capital of gastronomy, romantic streets, and Renaissance heritage. 🍝 Savor handmade egg pasta tossed with savoury artisanal meatballs and slow-simmered tomato ragù. Take off from Kutaisi directly to Milan and Rome! #FlyFromKutaisi
Budapest · The Grand Budapest Hotel Homage
🇭🇺 Budapest, founded in 1873, unites historic Buda and vibrant Pest along the Danube. Famous for thermal baths and UNESCO heritage architecture, it was the aesthetic inspiration for Wes Anderson's masterpiece 'The Grand Budapest Hotel'. Fly directly from Kutaisi! #FlyFromKutaisi
Vilnius & Trakai · Traditional Kibinai Pastries
🇱🇹 Discover Lithuania's culinary treasures! Kibinai, traditional golden crescent pastries stuffed with spiced meat and onions, originated with the Karaite community in Trakai in the 14th century and remain beloved today. Fly directly from Kutaisi to Vilnius! #FlyFromKutaisi
Athens & Thessaloniki · Crispy Spanakopita
🇬🇷 Greece is the cradle of Mediterranean culture, sapphire waters, and irresistible cuisine. 🥟 Crisp, flaky golden phyllo pastry layered with salty barrel-aged feta and garden spinach: authentic Spanakopita. Direct flights from Kutaisi bring you straight to Greece! #FlyFromKutaisi
Madrid · Pedro Almodóvar's Passionate Madrid
🇪🇸 Pedro Almodóvar's acclaimed film 'Women on the Verge of a Nervous Breakdown' paints 1980s Madrid with high drama, bold colour palettes, and infectious vitality. Explore the vibrant film locations in real life - fly directly from Kutaisi! #FlyFromKutaisi
Atyrau & Aktau · Golden Puffed Baursaks
🇰🇿 Experience the warmth of Kazakh hospitality and dramatic Caspian coastal landscapes. 🍞 Golden, airy puffed bread pillows known as Baursaks accompany every celebratory feast and tea ceremony. Fly directly from Kutaisi to Kazakhstan! #FlyFromKutaisi
Warsaw & Krakow · Crispy Potato Pancakes (Placki)
🇵🇱 Crispy on the outside, tender inside: Polish Placki Ziemniaczane (traditional potato pancakes) served with rich sour cream. Discover historic Old Towns, grand royal castles, and cozy winter eateries across Poland. Fly directly from Kutaisi! #FlyFromKutaisi
Motion & Video Archive (1)
System Scalability & Traveler Response
The collage system became a recognized visual signature for the airport, easily scaled across 11 major European destinations.
Note on factual fidelity: Work delivered 11 collage artworks and 1 motion piece; passenger ticket sales were fulfilled by airlines (Wizz Air, etc.).