Website Content & SEO/AEO Architecture
Role:Inbound Marketing Manager · Information Architecture & Content Strategy
Inbound content strategy and question-led answer engine architecture driving a verified +606% increase in organic search impressions.
The Challenge: Transforming a passive game showcase into an inbound discovery engine
VeliPlay develops instant and crash games for the iGaming industry. In this sector, online casino operators and platform aggregators need immediate technical answers: API integration speeds, return-to-player (RTP) configuration ranges, provably fair algorithms, and custom brand-skinning capabilities.
The studio's legacy web presence presented games purely as visual artifacts without structured technical specifications. As a result, commercial search engines and conversational AI answer engines had little crawlable substance to index, leaving high-intent operator searches unanswered.
My Role & Strategic Ownership
As Inbound Marketing Manager, I took direct ownership of the studio's website architecture and content strategy.
I audited all 11 studio game pages, mapped commercial search queries from casino procurement leads, and authored 100% of the structured product copy. I collaborated with the web development team to ensure structured schema markup was implemented properly.
Substantive Deliverables & System Details
Rather than writing generic promotional blurbs, I engineered an entity-led FAQ and documentation framework designed for modern search engines and AI answer engines (AEO).
Intent Mapping & Query Clusters
Audited over 200 commercial search queries to identify high-intent operator topics: provably fair mechanics, custom RTP ranges, API latency benchmarks, and white-label workflows.
Structured Schema Architecture
Implemented nested JSON-LD schema layers (FAQPage, SoftwareApplication, Product) across all 11 game pages, enabling Google AI Overviews and Perplexity to retrieve verified product specifications directly.
Commercial Operator Copy
Authored plain-language technical briefs for each game title, giving operator integration leads instant clarity on compliance, currencies, and technical setup.
Visual Showcase & Media Archive (2)
Product & Editorial Documentation
Crash Game Providers: Technical Evaluation Guide
Comprehensive industry guide published on veliplay.com establishing search authority and guiding casino product managers through crash mechanics, API latency benchmarks, and aggregator integration.
Read on VeliPlay →Drone 10000X Operator Product Page & FAQs
Live B2B product architecture demonstrating intent-mapped copywriting, conversion pathways, and nested FAQPage structured schema for VeliPlay's signature 10,000x multiplayer crash title.
Inspect Live Page →Drone 10000X Multiplayer Crash Launch Announcement
Official release editorial illustrating how technical game volatility, social chat mechanics, and custom operator branding options were introduced to international iGaming trade media.
Read Announcement →Demonstrated Outcomes & Measured Impact
The restructuring established strong organic visibility for competitive commercial keywords without any paid search budget.
Note on factual fidelity: These metrics reflect organic search impressions and qualified inbound clicks measured in Google Search Console; commercial contracts and closed revenue were managed by the sales team.