B2B Content Leadership & Dual-Studio Positioning
Role:Inbound Marketing Manager · Brand Positioning & Content Leadership
Unifying two distinct gaming studios under a single commercial narrative, expanding LinkedIn engagement by +130% and followers by 10x.
The Challenge: Differentiating two studios under one parent roof
VeliTech operates two distinct gaming studios: VeliPlay, focused on high-speed instant and crash games, and Heaven of 7, creating feature-rich classic slot experiences.
Without a unified commercial story, game aggregators and operators found it difficult to understand how the two studios complemented one another, risking confusion in partner outreach and exhibition meetings.
My Role & Cross-Functional Collaboration
I led the cross-functional positioning strategy across marketing, product, and sales teams.
I authored the joint narrative, developed technical pitch decks and sales toolkits for international expos (including ICE London), and established an organic thought-leadership distribution system on LinkedIn.
Substantive Deliverables & Commercial Toolkits
We framed the studios not as competitors, but as a dual-engine portfolio answering two distinct player mindsets: instant adrenaline versus long-session engagement.
Dual-Studio Positioning Narrative
Defined clear market differentiation: VeliPlay for high-velocity multiplayer retention; Heaven of 7 for traditional narrative depth and feature rounds.
Sales Toolkits & ICE London Enablement
Created structured joint game catalogues, technical one-pagers, and executive presentations used by commercial teams at major industry events.
LinkedIn-First Distribution System
Authored regular industry commentary and product breakdowns that elevated executive visibility and kept VeliTech top-of-mind with aggregator partners.
Product Documentation
Product & Editorial Documentation
Coins of Thunder: Flagship Slot Commercial Positioning
Flagship Hold & Win slot title showcasing how complex mathematical progression and bonus round mechanics are structured for aggregator release sheets and operator pitch collateral.
Inspect Studio Showcase →Coin Up: Rise: Operator Sales Enablement
High-retention slot mechanics and customizable RTP models translated into operator-facing commercial sell-sheets and aggregator distribution packages.
Inspect Studio Showcase →Dual-Studio Commercial Positioning & Operator Retention
Executive thought leadership feature detailing player lifecycle segmentation, instant game virality vs slot progression, and unified aggregator commercial strategy.
Explore Corporate Hub →Demonstrated Social Growth & Commercial Visibility
The editorial system transformed VeliTech's company social channels from occasional announcements into an active industry hub.
Note on factual fidelity: Metrics demonstrate documented social engagement and follower growth; inbound partner meetings and aggregator pull were supported by this content, but finalized by sales.